Wednesday, 15 November 2017

Helping the industry to be experts in stock selection

Steve Powdrill, National Livestock Selection Specialist, has been in the agricultural industry for more than 40 years. This blog looks at how AHDB Beef & Lamb are helping livestock producers to increase the number of animals meeting supplier specifications.

In 2015 45 per cent of lambs and 48 per cent of cattle failed to meet target specification for fat or carcase conformation. With processors focused on fulfilling customer requirements, animals that are not meeting specification are having a significant impact on producer profitability.

This is why AHDB Beef & Lamb are focusing heavily on helping livestock producers to meet processor specification by running events and promoting messages. As part of this, we run a number of ‘Live to Dead’ events across the country that aim to give those involved in agriculture an insight into how best to select and judge livestock that are ready for slaughter.

Each workshop is extremely hands-on and is run by us in conjunction with MLC Services Ltd. Attendees are given the opportunity to handle live animals to assess fat cover and conformation, but also see them post-slaughter so classifications can be compared and contrasted. All events are accompanied by a discussion around factors affecting killing out percentages and dressing specifications.
Earlier in the year we also recruited a team of selection specialists. Based across the country, the team are available to give selection talks and demonstrations to beef and lamb producer and stakeholder groups. You can view the specialist in your area by visiting the selection area of the AHDB Beef & Lamb website.
So far, the team has been involved with 13 selection sessions, and this includes delivering events to agricultural students, new staff members at AHDB and other similar organisations, as well as a number of livestock producers.

We also produce a range of publications to help producers meet target specification and deliver what consumers want.

By holding the events and promoting the specification message, we’re aiming to increase numbers of livestock meeting specification that will result in improved returns to producers and an industry focused on consumer requirements, which is a key objective in creating a profitable and resilient industry.

Visit our website to find a range of selection publications. You can also book onto our ‘Live to Dead’ events through our events page.