Wednesday, 30 August 2017

We need your support with Love Lamb Week

First generation farmer, Richard Taylor, is one of the 2017 Lambassadors, a group of young farmers who are passionate about lamb. He farms 70 ewes at Lanhill Farm in Wiltshire and explains why he’s passionate about getting involved in Love Lamb Week taking place 1 – 7 September.

It is so important that we get the younger generation interested in lamb. Research has shown that it’s a red meat favoured by the older generation so I think now is the time that we need to renovate its image. I personally think that one of the main issues is that people just aren’t aware of the different cuts and products that are available. Traditionally many think of a roast leg of lamb for a Sunday roast and don’t tend to think of lamb as quality processed products such as mince or even sausages. And what doesn’t help is that the younger generation are used to meat products rather than joints, so we need to show them that lamb can be versatile and cooked in this way too.

Love Lamb Week is in its third year and is organised by farming organisations the Agriculture & Horticulture Development Board (AHDB), the National Sheep Association (NSA) and is supported by the National Farmers’ Union (NFU). Along with eleven other young sheep farmers and shepherds, we are championing Love Lamb Week to inspire consumers and demonstrate how tasty, healthy and easy lamb is to cook.

After starting sheep farming around five years ago, I really think the British sheep industry has something great to offer. I sell direct to my customers and enjoy getting their feedback on my products.

For Love Lamb Week last year I attended a local farmers’ market and produced lamb, chilli and garlic sausages that were a real hit! I also joined up with a local pub to serve a five-course lamb feast. This year I plan to do a range of short videos on my farm, educating people about sheep farming and helping them to understand more about the industry and why it is important to get behind lamb produced in the UK.


Love Lamb Week could really raise the profile of sheep farmers in the UK. It’s a way of life that is often challenging but such a worthwhile business. There’s also a lot of small producers out there and I would really like to encourage people to learn more about their local producers and think about the provenance of their meat.

You can get behind Love Lamb Week too by downloading a range of resources from the AHDB Beef & Lamb website or by adding one of the Simply Beef &Lamb recipes to your weekly menu.