Thursday, 17 August 2017

Content is King – Part 4

In the fourth blog from the AHDB social media team, Kate Nolan-Burgess looks at social media content – it’s all about quality, not quantity.

The last social media blog looked at choosing the right social media channel for your business, so now it’s time to think about the type of content for your social media accounts.

Posts should be engaging and provide content that is relevant to your audience. Social media is free, but you need to think about how much time you are putting into developing content and the value you get from it in terms of engagement and feedback from your audience. Post content that gets retweets, likes, shares and followers.

Here are some top tips:

Twitter

Photos – A picture is worth a thousand words. With the 140 character limit, this is even more relevant. Tweets with images generate 89 per cent more likes and 150 per cent more retweets. Use simple images with clean backgrounds and include relevant text to help tell a quick story

Videos – Received well on Twitter if done correctly. To maximise the impact of your video, keep it short and simple (2 minutes maximum). Short, informative pieces with advice, exclusive behind the scenes information and event videos are usually received well

Links – Provide users with a great way to find out more. When promoting a link remember to keep it short, use relevant hashtags and make the call to action clear






Facebook

Photos – Receive 53 per cent more likes and 104 per cent more comments than the average post

Photo albums – Posts including photo albums receive 180 per cent more engagement than the average post

Questions – Posing questions shows that you have an interest in your followers and motivates them to take action 

Comics, cartoons and memes – Use animations to make your audience laugh. Think about the issues relating to your business to make it relatable




Instagram 

Instagram is a social channel that allows users to capture, edit and share photos, videos and messages with followers.

Behind the scenes – Behind-the-scenes content is a great idea for your business. Instagram posts humanise the business, showing the faces behind the brand. You can share pictures of employees and workplace tours to showcase where and how your products are made 

Product features – Your audience is interested in what you are offering, make sure to share posts showing your product. Be cautious about posting too much promotional content, one or two posts per week should be enough

Quotes and text-based content – Quotes are a great way to boost engagement quickly and provide inspiration to your audience. You could also share positive reviews or feedback from customers, event information or announcements and useful information such as recipes, product-related tips, or ‘how to’ videos

The statistics show that  images make posts more interesting and are more likely to gain your target audiences’ attention. Try including visuals with every post and watch your engagement skyrocket.




For more informantion follow @TheAHDB and @AHDB_BeefLamb to receive regular updates on our activities.

Thursday, 3 August 2017

How can social media boost your business? Part 3

In this third blog from the AHDB social media team, Kate Nolan-Burgess introduces the key social media channels that could improve your farm business.

In the last instalment of our social media series, we looked at how social media can help your business. But where do you start? The first step to building a social media empire is picking a network to focus on – different networks attract different audiences and with more than 200 to choose from, the prospect of choosing one that fits your needs may seem a little daunting. But don’t worry, we have narrowed it down to the 3 major players for you:

  •  Facebook

With an estimated 1 billion people using the site each month and up to 645 million local business page views per week, Facebook has proved that its popularity among users is here to stay. Creating a business page could give you access to customers using the platform, but remember that interesting and engaging content needs to be posted regularly. This platform does need a considerable amount of human and financial resource in the form of advertising to make sure you’re reaching the right audience.


  •         Twitter

Twitter has an estimated 215 million active users and is designed not only for friends and family but for like-minded individuals to communicate on interesting topics. It has proven to be a platform of breaking news and a great place to connect with your customers, being able to identify them using the handy hashtag feature. The 140 character count may sound a bit limiting, but there is a certain art to it. Once you mastered it, you can reap the rewards of quick communication with your target audience.
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  •       Instagram

With between 130 and 150 million users, Instagram is the home of photos and is a great way to add the ‘human’ element to your business. You can share pictures of products, staff and developments within your business. This free photo-sharing mobile app is mainly used by females between the ages of 18-35 (70% of users), so don’t sign your business up if you are not going to use your smart phone and your target audience aren’t millennials!


Time is money
You only have so much time in a day. Social media may be free but it is important to think about the value of your time. Don’t sign up to every social media channel, determine the one or two most relevant to your business and stick to it. Remember, it’s much better to have one excellent social media network than two platforms that you do not update regularly. Tune in next time, to hear more about the types of content you can share on social media and where to find it! Visit the Beef and Lamb Matters Blog for the latest updates!


You can follow @TheAHDB and @AHDB_BeefLamb to receive regular updates on our activities.