Wednesday, 15 February 2017

An insight into how AHDB Beef & Lamb on-farm events are organised

In 2016, AHDB Beef & Lamb held just under 200 technical events across the country. Here Gemma Beevers, Events Manager (Knowledge Exchange), blogs about the work of her team and the importance of producer feedback in planning successful technical events.

I head up the AHDB Knowledge Exchange (KE) events team, running a programme of technical events for levy payers to help them to develop and improve their businesses and provide them with innovative ways of working.

We are a team of five (four of us are based in the York office, and one team member at the head office in Stoneleigh) who work across all six of AHDB’s divisions to deliver a range of practical, farmer-focused events. In the case of AHDB Beef & Lamb, these events are delivered under the Better Returns Programme (BRP) brand.



My team organise the logistical side of the events, looking after the venues, speakers, travel, accommodation, catering and equipment. We working closely with the KE team, who provide the technical content and source speakers as they generally know the best specialist speaker on particular subjects.

Once the logistics have been confirmed we then need to promote the events – I’m responsible for advertising through third parties such as the NFU, the National Sheep Association, vets, auction marts, and local grazing groups, as well as our regional hubs and communications teams.  

Our events are designed to help tackle current issues and to work with industry partners so producers are given the most relevant and up to date information.

Live to Dead events, which help producers understand the importance of livestock meeting target specification, are some of our most popular. The events were developed as it became apparent that the whole supply chain needed to have a better understanding of how to select livestock for slaughter. These specialist events will become even more important over the next three years as they will help us to meet our strategic aim to increase the number of animals meeting supplier specifications by 2% year on year, reaching 58% for cattle and 58% for sheep by 2020.

Last year more than 3,500 people attended our AHDB Beef & Lamb KE events. After every event we ask for feedback, which is essential for us in understanding how to improve our service to better suit the needs of our producers. In 2016, the feedback from our BRP events showed that more than 99% of attendees thought event speakers were knowledgeable and presented well on the technical subjects, as well as 97% of attendees who said that the event gave them practical ideas they could use to improve their business.

For details on the latest events in your area visit our website, where you can book online.

We always appreciate your feedback in helping us to improve our service to you. Please email us (brp.events@ahdb.org.uk) with any comments.