Wednesday, 18 January 2017

Have you got the selection factor?

AHDB Beef & Lamb is on the hunt for individuals with the beef and lamb X factor! Steve Dunkley, Knowledge Exchange Senior Manager, blogs about how he is aiming to find farming’s next big selection experts through a selection academy.

I am looking for people who have something special when it comes to selecting livestock for slaughter. My aim is to identify a team of passionate individuals who have the ability and enthusiasm to train others to select both sheep and cattle and therefore help the industry thrive. 

As part of AHDB’s new ‘Inspiring Success’ 2017-2010 strategy our target is to increase the number of animals meeting supplier specifications by two per cent year on year. So, in 2020, we are aiming for 58% of cattle and sheep to meet target specification. To do this I want to set up an initiative known as a Knowledge Exchange Supply Chain Programme, where we can work with farmers, processors, auction markets and retailers on the key factors that affect whether animals meet the target, including genetics, nutrition, health and selection. The selection academy will just be one of the many projects that form part of the wider Knowledge Exchange Supply Chain Programme.

Meeting target specification is important as it ensures the industry is producing what the market wants and ultimately keeping consumers eating beef and lamb. This is something that impacts beef and sheep producers’ profitability and is why I’m aiming to put together a team of people that will equip the industry with an understanding about the importance of sending stock to slaughter once they know they meet target specification for the market they are aiming for.

Although I’m keen that applicants have some knowledge of selecting livestock, we will work with those who are successful to develop their knowledge of consumer demands, processing considerations and finishing livestock as well as their core presentation and facilitation skills. AHDB will also provide useful resources such as presentation slides, technical literature and banners. What I do ask for is a willingness to learn and a passion to help the industry, as I want the final team to work across the country identifying opportunities to speak and demonstrate the selection message using live animals at meetings, events and shows.



Still not sure if this is the role for you? For some inspiration watch Steve Powdrill, our national selection specialist, assessing lambs before and after slaughter.
The deadline for applications is 10 February and assessment days will be held in the North and South of England from 6 March.

To apply for a chance to be part of our selection ‘dream team’ please visit our website for further details, fill out the application form and email to brp@ahdb.org.uk


If you would like to know more about our Knowledge Exchange activity, email: Steve.Dunkley@ahdb.org.uk or phone: 07841570549.